Make Your Message Stick
Get your audience to stop and pay attention!
Every time you present, you are managing your reputation.
And the person whose message sounds like the most sensible way forward will define the future.
Make sure that person is you.
Whether you are presenting to clients, employees, stakeholders, or the media, you need to do so with authenticity, confidence, and credibility. Even when there is mistrust and anger in the room, gain the edge in difficult presentations. Make your message stick and connect with audiences in a way that builds trust and rapport, even if the message is not the most positive.
What This Workshop is About
This highly interactive workshop develops skills for making prepared and impromptu presentations, especially for situations that may be controversial or highly charged. First, we focus on communication skills for occasions when there is time to prepare in advance of an event, such as a prepared speech. Second, we focus on skills for making impromptu presentations such as handling questions and media interviews. You will learn how to present yourself and your information in the best possible way to deliver the facts and, at the same time, be persuasive. We cover:
- Analyzing why an audience is resistant to your message—what brain researchers and risk managers have to teach us.
- Designing a way to deal with resistance points—developing messaging that responds to the criticism you might encounter.
- Designing the delivery of your communication—whether presenting in writing or orally, you need to plan the delivery, not just the content.
- Models for persuasive oral remarks.
- Models for when there is no time to prepare—you have to speak ‘off-the-cuff.’
- Tips and techniques mediators use to transform conflict conversations into a respectful and more positive discussion.
- Tips professional speakers use to capture attention and deliver compelling remarks.
- Optional additions to the program,
- Models for persuasive written briefings.
- Best practices for slide shows.
- Stagecraft to capture attention and come across as credible.
What is unique in this course?
We improve the usual approach to audience analysis by considering research findings on how the brain processes decisions and makes people skeptical and resistant to accept new information. Then we introduce multiple planning models to design a persuasive presentation, including techniques used by professional motivational speakers. We look specifically at communicating when there is a lot of distrust and conflict in the audience, how to handle a media interview, and models for impromptu presenting. Participants working in teams prepare and deliver several presentations during the workshop and receive instructor and peer coaching on how to improve. The goal of this course is to move beyond the notion that persuasive presenting is about delivering information. Persuasive presenting is a carefully designed communication process to inspire forward movement on your issues.
Who This Course is For?
This course is suitable for a wide variety of professionals including managers, regulators, public involvement managers, project managers, program managers, technical experts, engineers, scientists, health and safety personnel, government and military personnel, planners, public affairs officers, attorneys, and others who are called upon to communicate in difficult environments and who need to be persuasive when doing so.