Brief Briefings That Persuade
Despite Their Frantic Schedule, You Can Get Busy People to Pay Attention
Why Brief Briefings? Because your audience suffers from CBS (Crazy Busy Syndrome)—a debilitating condition brought on by excessive workloads, increased expectations, rush deadlines, and crammed calendars.
You are in an intense competition for your audience’s attention. Think about your communication behaviors in these days of e-mail, Twitter®, LinkedIn®, Facebook® text messaging, cell phones, back-to-back meetings, and your busy personal life. People don’t read documents these days, they scan.
And when they listen to a speaker, they listen in thin slices—trying to find just the bits of information they need. Breakthrough CBS and, in so doing, get audiences to stop scanning to act on your briefing.
What This Workshop is About
Stressed people push detail out of their minds to deal with the communication avalanche coming at them. This short course presents practical ideas and templates you can use right away. Learn how to boil down your knowledge and information into a short briefing that gets used.
Despite this crummy communication environment, your readers still need to make informed decisions. They need a credible, trusted source of information (that’s you) and they need recommendations that they can grasp quickly and act on with confidence (that’s your work). In short, they need your brief briefing. In this course we cover,
Who This Course is For?
People who must summarize extensive detail into the most important conclusions and recommendations. Individuals looking to improve their persuasive writing and speaking skills and who need to showcase their knowledge in a minimum amount of time. Professionals who summarize complex information for non-technical audiences. Presenters who must submit decision packages to executive teams, boards of directors, commissions, etc. Supervisors who manage these types of communications for their organization.
What is unique in this course?
Electronic media has changed the way people read and listen. This course responds to this change by coupling research results on the way people consume electronic media with tried-and-true methods used by the media and professional speakers.
This course combines good planning, page layouts, and speaking models to deliver brief briefings that persuade.
Working in teams course participants design and deliver written and oral briefings and receive coaching on how to improve their skills.